ECDC review meeting at ‘Conversation Corner’
November 2024

The size of the hybrid planning application for Earls Court – 826 weighty documents – means that to address it meaningfully needed substantial resource. We teamed up with local civic and amenity societies and London Forum representatives to review the proposals in detail. This was helped in no small part by the work that each group has put in over the last three years of consultation and discussion with the developers, Earls Court Development Company (ECDC), and the huge level of institutional knowledge they brought.

The Earls Court team suggest that the plans are easier to read on their website, as they’re organised by subject, though you may need both as the ‘flipbook’ format used in places won’t cover all needs. The application appears in the respective planning portals under refs 2024/01942/COMB (LBHF) and  PP/24/05187 (RBKC).

The word ‘hybrid’ means detailed for phase 1, outline for the rest; there’s a useful planning guide on their site including the helpful timing graphic showing phasing until 2038, included in the montage below. Note that some CGI imagery uses extremely wide-angles, and would not be what we, or the planners, would call ‘verified views’ – i.e. as your eye would perceive.

While we clearly support the redevelopment of Earls Court – a huge empty site for over a decade, known formally as the Mayor’s Earl’s Court/West Kensington Opportunity Area  – we’re yet to be convinced that this plan is so much better than the original CAPCO one, appearing higher and much more dense – four times the original gross density in the 2012 SPD – and about twice the gross density of the CAPCO scheme by our best estimates – much of the density being on the LBHF side of the tracks. This has resulted in much greater pressure on open space, reduced spacing between buildings, increased building heights, especially around the Empress State building, and greater impact on surrounding conservation areas, especially Brompton Cemetery and the conservation area of Philbeach Gardens and Eardley Crescent.

ECDC review societies

We recently submitted Joint comments to both LBHF and RBKC, which we fully endorse, objecting to the proposal on the following seven grounds:

1. Density – with buildings up to 42 storeys – exceeding the Empress State building next door by nearly ten storeys, and with a net density estimated at 600 dwellings/hectare in LBHF, approaching twice the level of the most dense inner city aspirations of the 2016 London Plan, unaligned with current London Plan Housing policy H1, and LBHF local plan policy HO4.
2. The density and heights would bring substantial light and overshadowing issues for Philbeach Gardens, Eardley Crescent, Lillie Road, West Kensington & Gibbs Green estates and the West Cromwell Road. 
3. The development is unsympathetic to the local neighbourhood in many respects (heights and  architecture), contrary to the Local Plan policy DC2. The choice of multiple architects has not so far created a harmonious mix of complementary buildings – an almost unique opportunity here – more a White City jumble, which has been the hallmark of many Mayoral Opportunity Areas.
4. A rather overdesigned park that is too small with inadequate actual recreational space and facilities, and that would arrive later than the tall buildings around it.
5. The cultural offerings are piecemeal and lack ‘The Wonder’ that Earls Court aims to restore. This proposal represents a missed opportunity, resulting in a generic mixed-use development that could be anywhere.
6. Inadequate vehicular access for much of the site for servicing and accessibility.
7. A lack of necessary improvements to public transport provision, given the car-free nature of the proposal. Despite the top-rated 6b PTAL, Earls Court is the only station that is ‘step-free’, but there are long walks and specific mini-ramp locations to achieve this. West Brompton is partly step-free, requiring temporary ramps on request, and West Kensington station is not at all accessible, unchanged in decades. Significant upgrades are needed using developer contributions to improve them.

Rivercourt LTN council information

Last year, we were contacted by residents of Rivercourt Road concerned about the increased traffic they said they were experiencing. Rivercourt is the road formerly running one-way towards King Street from the Great West Road as shown adjacent, with its twin – Weltje Road – running one-way towards the A4.

On Thursday, Rivercourt road became a trial two-way LTN with non-residents (those not registered with an LBHF parking permit), Blue Badge holders, and businesses required to get a permit or be fined by ANPR cameras at the A4 junction. On the same day, Rosamund Adoo-KD (Ella’s mother) described LTN’s as the worst thing ever . Regardless of the intent, we question whether this is the right solution.

A4 LTN signage. Note wording ‘LOCAL ACCESS’ not ‘£130 FINE FOR TURNING LEFT’

These roads are effective ways to get to and from the A4 and King Street without going all the way to Hogarth Roundabout or adding to Hammersmith Broadway’s congestion and emissions, and are therefore important for a significant number of residents, non-residents, schools, visitors and businesses alike – plus the wider environment – hence our interest.

The council have not published audited statistics, though claim ‘4000 motorists’ a day which in itself implies private cars, but is just as likely to be your plumber, a delivery van, cab or a coach serving the three adjacent schools. Some residents of the road have been campaigning to reduce traffic; and there are of course concerns about the increased number of cycle-related accidents at the junction with King Street since C9 was added, notably including a vocal Jeremy Vine.

Conway make Rivercourt Road 2-way

LTN signage Rivercourt Road

The LTN was created by an 18 month temporary traffic order in September, which you can see here . It was announced publicly on 20th November – the same evening that Conway were photographed burning off the road markings – and implemented with surprising haste the next day.  The fixed signage shown, matches the discreetness of the traffic order, especially amongst the visual cacophony of all the other signage, and one can imagine that many won’t have time to read it, and its potentially expensive consequences, having come off the busy and faster A4. 

It’s been suggested that speed bumps might be a rather simpler and better disincentive, but that would cost money rather than raise it.  The council will be rubbing their hands with glee as their coffers fill up.  Recall that the controversial South Fulham TCPR was created the same way, then made permanent, further dividing the residents, creating a 12,000 signature campaign, and pushing some businesses over the edge, while rapidly ballooning the council’s £34 million fines income which we reported as ‘only’ £18.9m the year before. There is at least a three-week grace period before fines start being issued.

“David Bowie” cycles in Copenhagen, 2024

Will Norman, London’s cycling Czar, has been promoting Danish cycling culture for a decade, usually without mentioning it by name. So, on a recent trip to Copenhagen, it seemed worth making an ad-hoc study of the cycling scene.

Cycling in Denmark, 2015

Will Norman at Kensington Town Hall

Back in 2017-18, when the whole CS9 debate got going in Hammersmith, in addition to a proposal for a cycle lane down Kensington High Street, the picture adjacent kept popping up – it’s clearly not London for several obvious reasons. Appearing first in Mayoral pronouncements on London cycling and on Twitter, it then appeared as a huge backdrop as Dr. Norman tried to convince hundreds of residents at Kensington Town Hall that he had a plan for them. A little sleuthing revealed unambiguously that this was Copenhagen in 2015, which, by and by, triggered this story. Copenhagen in 2024 looks unchanged – it’s a remarkably different culture, well worth a look.

Rush Hour, Copenhagen September 2024

Firstly there’s very little testosterone evident, historically the fuel of choice for London’s cycling campaigners – until e-bikes were found more effective. There’s still the occasional Lycra-clad hooligan running the lights in Copenhagen, but that’s perhaps 1 in 1000, and people shrug, assuming that a Darwinian intervention will deal with the problem in time. The lack of testosterone is perhaps due to the fact that there seemed to be as many – probably more – women and there’s a good cross section of the population of every age on two wheels, as the photos show. To reinforce this, all bikes seem to be of the “sit up and beg” style, so you meet and greet your fellow cyclists and pedestrians in a civil way. There are practically no “heads down” racing bikes.  Surely to Dr. Norman’s delight, leafier parts of London have started to look like this too, particularly at weekends, but our rush hours look rather different.

London cycling 2024

Secondly, the wearing of helmets, Lycra, and related body armour simply isn’t the big thing it is in London. Perhaps 10-20% wear helmets, often jauntily, but not in defiance of other road users. A pair of flip-flops and a soft cap are more common. Altogether it’s a relaxed culture, not that they’re ambling. The flat roads allow reasonable speeds to be achieved, and as a pedestrian, you need to watch your step. People both walking and cycling are noticeably more obedient in following of the rules of the road and traffic lights.

Bike fest near a Copenhagen Station

Richard Winterton and Dr Nicola Stacey of HOLT

Andy Cutts, Development Manager for Youngs Pubs receives 2024 Nancye Goulden Award for The Defectors Weld

Committee and former committee luminaries

Dr Nicola Stacey of HOLT receives 2024 Tom Ryland Award for conservation of the Leaning Lady/woman

Vice Chair Richard Winterton introduces the 2024 awards

Guest Speaker Sally Prothero of the London Historic Parks & Gardens Trust on “London’s parks and open spaces at risk”

Faye Davies of Burrell Foley Fischer receives 2024 Tom Ryland Award for Conservation of the Ravenscourt Park Tea House

Alistair Maddox, White City Place client services director receives 2024 Nancye Goulden Award White City landscaping

Guest Speaker Sally Prothero of the London Historic Parks & Gardens Trust on “London’s parks and open spaces at risk”

Members gather at the 2024 AGM

(AGM Photos: Franco Chen. Click for full-size versions)

Summary

This year there were no suitable nominations for the main Environment Award, which is probably the result of limited major project starts during the pandemic. The projects of recent Environment Award winners had started before the pandemic, completing in the last year or two.

In keeping with a tradition that started in 2015 with The Dorsett, and continued through The Palladium in 2022 and The Hoxton in 2023 adjacent, we had another winner close by, on the opposite corner to The Lawn, The Defectors Weld, winning a Nancye Goulden Award for its newly restored facades.

Tree pit Hammersmith Grove

We broke the recent run of Jane Mercer guerrilla gardening awards this year with no nominations, but we’re pleased to see previous winners still going strong. It’s notable that the most popular picture on our Instagram a month ago was the properly permeable low cost ‘hoggin’ tree pit shown adjacent, a welcome addition to the Hammersmith streetscape, and something we’ve long campaigned for in preference to the council’s default, asphalt, helpfully despatched by last year’s Jane Mercer winners in several spots around the Askew Road. Wooden spoons were awarded to the council in four of the last eleven years for poor asphalt tree pits.

Our second Nancye Goulden award this year was for landscaping associated with the White City area regeneration. There are a number of excellent examples between and around the new buildings which significantly improve the streetscape. We particularly noted the space between the Ed City building and the new home of L’Oreal at Gateway Central – a popular lunchtime retreat.

In the last couple of years, there had been few candidates for the Tom Ryland Award for Conservation, but happily the tide turned this year, and we had three!  We awarded the Ravesncourt Park Tea House for the council’s careful restoration, and the well-known Leaning Lady statue, restored through the efforts of affiliate SPRA, Heritage of London Trust and the council.

Award winners 2024

Lyric House, 149 Hammersmith Road [33 flats]

255 Hammersmith Road (former L’Oreal) [137 flats]

Former William Whiteley’s Depositories (photo: GLIAS) [119 flats]

161 Hammersmith Road (former Virgin Media) [94 flats]

Since the election of the new government, we’ve seen a significant rise in medium to large offices in Hammersmith being proposed for conversion to residential use, under Permitted Development (PD) rules which are much more relaxed than normal planning rules. So far, nearly 400 potential flats have been proposed, all on busy main roads, with Hammersmith Road a particular hotspot. The Chairman’s annual report highlights developments at 255 and 149 Hammersmith Road, as well as the former Whiteleys Depository near the railway/A4 in West Kensington. Another proposal at 161 Hammersmith Road (Griffin House, formerly home to Virgin Media), was recently refused by planners, but likely to return with revisions, or an appeal.

The Telegraph recently reported Hammersmith a ‘refusenik’ in accepting such conversions, and we can see plenty of reasons why they might refuse. But Deputy PM, Angela Rayner, has just requested 81,000 new homes per year in London (a doubling compared to recent achievements), as part of the new government’s electoral commitment for 1.5m homes in this parliament. There will be significant political pressure.

As a Civic Society, how should we best respond?  Should we welcome the provision of more housing, albeit potentially substandard as reported, with few, if any, of the amenities we would normally expect – just to be a place to sleep – and lament the likely permanent loss of business and commercial space? Or just celebrate The Brave New World?

The office Merry-go-Round

London’s vacancy rate stands at 10%, a 20-year high and up from about 5% when the pandemic struck, though still well below the circa 14% level seen in New York

Olympia redevelopment offices (photo: LDRS)

We have a number of substantial buildings being proposed for conversion, while an equal, possibly larger number, are still being constructed – we refer mostly to Olympia in the same road of course, starting to open next year according to recent news. We’re aware of other smaller developments still on the drawing board, or at early planning stages, such as proposed offices at Shepherds Bush Market and 76-80 Hammersmith Road. The developers of most of these mention “biotech” and “lab space”. Why the merry go round? In an ideal world, wouldn’t we just (re)use what we have?

Many larger offices appeared in the 1980-2000 period when desktop computers arrived making office requirements pretty uniform, and open-plan became a thing. These were refurbished once, twenty-ish years ago, and are all now past their sell-by date – literally – and can no longer be rented because the better, newer ones are what people want to rent, and be seen renting. Hammersmith suffers through having an oversupply of what is said to be dated stock – expensive to refurbish to the expected rentable standards, and perhaps impossible to repurpose for biotech. Some developers claim the restrictions of existing floor-ceiling heights rule them out even as modern offices, though there’s always a way, should one be determined.

Property data company CoStar reports “London’s vacancy rate stands at 10%, a 20-year high and up from about 5% when the pandemic struck, though still well below the circa 14% level seen in New York,” Away from the centre, vacancy rates in Hammersmith are about 19.3% and Docklands about 16.2%, CoStar says.

The developers of 255 Hammersmith Road, the largest PD conversion currently proposed, told us a year or so ago – when they were proposing an extremely green office refurb – that ESG (Environmental, Social and Governance) were high on renter’s shopping lists. In building terms, that means green, plus providing better amenities for employees. Existing buildings such as 255 score pretty poorly here – L’Oreal moved to a new building in White City, with its recent award winning landscaping, and 245 next door – formerly Bechtel – was totally demolished and rebuilt with amenities, such as its award winning landscaping.

Then there are prevailing economic conditions, added to redevelopment time – Olympia was consented exactly a year before the pandemic – it might not have come forward as the proposal we see now – and 245 was built in a different economic climate, becoming that most modern of things, shared workspace.

This now all points to the quickest path of least resistance – PD conversion to resi, eschewing all those ESG aspirations, with pretty much guaranteed sales, rather than the more expensive pre-pandemic option of rebuilding like for like, in the hope of finding a tenant to pay premium office rates, when offices per-se, are just a little bit last year.

Chairman’s Annual Report 2024
Click on the image to open the pdf

Attached is this year’s Chairman’s Annual Report, reviewing the key activities of the Society, plus a look at emerging trends in Hammersmith.

Subjects include:

• Royal Masonic Hospital
• Earls Court
• Purpose-Built Student Accommodation (PBSA)
  • 181 Talgarth Road, M&S & 2 Queen Caroline St.
• Town Centre Masterplan / SPD
• Transport
  • Hammersmith Bridge
  • Roundabout consultations
• The Society
  • Prof. Hans Haenlein’s retirement
  • Committee changes & recruitment
  • Hammersmith Weekly

The agenda, accounts and other AGM information are on the dedicated 2024 AGM page.

Tom Ryland Award for Conservation, 2024.

Ravenscourt Park Tea House

Ravenscourt Park Tea House

The Grade 2 listed, 200 year old Tea House was on the buildings at risk register for some time (see related story), but has now been sensitively restored by the council and made weathertight, along with the adjacent toilet block (to the left of the photos).

The interior is now open and has been let to a third party café operator, providing an agreeable stopping point should the weather not allow the new outside seating to be used. We have some reservations about one or two details of the overprominent building services, and the immediately adjacent landscaping could be improved, but these are minor niggles. The rebuilt glasshouse adjacent, home of HCGA, is worthy of a mention too, though not nominated here.

Nancye Goulden Award, 2024.

The White City opportunity area has seen a great deal of development in recent years, first Westfield, then the award winning TV centre (2018), Imperial and now White City Place and EdCity. Although the architecture is somewhat mixed and will divide opinion, there are substantive public realm improvements now visible. The L’Oreal building and 1EdCity are especially noteworthy in having active façades.

Developed by education charity Ark in partnership with LBHF, 1EdCity is part of the EdCity campus which includes Ark White City Primary Academy (Ark Swift), community youth zone WEST, and 132 affordable homes.

Click on individual images for full-sized versions

Nancye Goulden Award, 2024.

The elevations of this Shepherds Bush Green landmark have been renovated in a sensitive and attractive manner that contributes to the street scene. Furthermore, the rear extension and remodelling has created an interesting semi-external space to the rear.  The newly tiled façades should be effective in maintaining the appearance of the building in future years.

The Defectors Weld 2024

The Defectors Weld 2024

Tom Ryland Award for Conservation, 2024.

The Leaning Lady was restored this summer, after more than sixty years. Along with other artworks, the statue was a gift to the community from the LCC partly as reparation for the damage caused by the building of the Great West Road through the middle of Hammersmith in the 1950’s. The statue was created by Czech refugee Dr. Karel Vogel in an unusual concrete material that had eroded over time. The restoration project was driven by affiliate SPRA and the council, and managed by Heritage of London Trust who also part funded the project with many local people in a community-driven fundraiser. 

Leaning Lady restored 2024

Dr Nicola Stacey of Heritage of London Trust at the unveiling of the restored Leaning Lady Statue with HRH Duke of Gloucester

Leaning Lady unveiling “Proud Places”

Visit the above links for the charming story of the unveiling by HRH the Duke of Gloucester, in the presence of many local schoolchildren who created their own projects around the restoration, as part of HOLT’s Proud Places programme.