Lyric House, 149 Hammersmith Road [33 flats]

255 Hammersmith Road (former L’Oreal) [137 flats]

Former William Whiteley’s Depositories (photo: GLIAS) [119 flats]

161 Hammersmith Road (former Virgin Media) [94 flats]

Since the election of the new government, we’ve seen a significant rise in medium to large offices in Hammersmith being proposed for conversion to residential use, under Permitted Development (PD) rules which are much more relaxed than normal planning rules. So far, nearly 400 potential flats have been proposed, all on busy main roads, with Hammersmith Road a particular hotspot. The Chairman’s annual report highlights developments at 255 and 149 Hammersmith Road, as well as the former Whiteleys Depository near the railway/A4 in West Kensington. Another proposal at 161 Hammersmith Road (Griffin House, formerly home to Virgin Media), was recently refused by planners, but likely to return with revisions, or an appeal.

The Telegraph recently reported Hammersmith a ‘refusenik’ in accepting such conversions, and we can see plenty of reasons why they might refuse. But Deputy PM, Angela Rayner, has just requested 81,000 new homes per year in London (a doubling compared to recent achievements), as part of the new government’s electoral commitment for 1.5m homes in this parliament. There will be significant political pressure.

As a Civic Society, how should we best respond?  Should we welcome the provision of more housing, albeit potentially substandard as reported, with few, if any, of the amenities we would normally expect – just to be a place to sleep – and lament the likely permanent loss of business and commercial space? Or just celebrate The Brave New World?

The office Merry-go-Round

London’s vacancy rate stands at 10%, a 20-year high and up from about 5% when the pandemic struck, though still well below the circa 14% level seen in New York

Olympia redevelopment offices (photo: LDRS)

We have a number of substantial buildings being proposed for conversion, while an equal, possibly larger number, are still being constructed – we refer mostly to Olympia in the same road of course, starting to open next year according to recent news. We’re aware of other smaller developments still on the drawing board, or at early planning stages, such as proposed offices at Shepherds Bush Market and 76-80 Hammersmith Road. The developers of most of these mention “biotech” and “lab space”. Why the merry go round? In an ideal world, wouldn’t we just (re)use what we have?

Many larger offices appeared in the 1980-2000 period when desktop computers arrived making office requirements pretty uniform, and open-plan became a thing. These were refurbished once, twenty-ish years ago, and are all now past their sell-by date – literally – and can no longer be rented because the better, newer ones are what people want to rent, and be seen renting. Hammersmith suffers through having an oversupply of what is said to be dated stock – expensive to refurbish to the expected rentable standards, and perhaps impossible to repurpose for biotech. Some developers claim the restrictions of existing floor-ceiling heights rule them out even as modern offices, though there’s always a way, should one be determined.

Property data company CoStar reports “London’s vacancy rate stands at 10%, a 20-year high and up from about 5% when the pandemic struck, though still well below the circa 14% level seen in New York,” Away from the centre, vacancy rates in Hammersmith are about 19.3% and Docklands about 16.2%, CoStar says.

The developers of 255 Hammersmith Road, the largest PD conversion currently proposed, told us a year or so ago – when they were proposing an extremely green office refurb – that ESG (Environmental, Social and Governance) were high on renter’s shopping lists. In building terms, that means green, plus providing better amenities for employees. Existing buildings such as 255 score pretty poorly here – L’Oreal moved to a new building in White City, with its recent award winning landscaping, and 245 next door – formerly Bechtel – was totally demolished and rebuilt with amenities, such as its award winning landscaping.

Then there are prevailing economic conditions, added to redevelopment time – Olympia was consented exactly a year before the pandemic – it might not have come forward as the proposal we see now – and 245 was built in a different economic climate, becoming that most modern of things, shared workspace.

This now all points to the quickest path of least resistance – PD conversion to resi, eschewing all those ESG aspirations, with pretty much guaranteed sales, rather than the more expensive pre-pandemic option of rebuilding like for like, in the hope of finding a tenant to pay premium office rates, when offices per-se, are just a little bit last year.

North West London panorama from Olympia, March 2023 (click for larger image)

On a brisk March morning, we looked at the new West Hall music venue, the most advanced of the structures being built at Olympia, and viewed some of the rest of the site. As you can see, it’s still a major construction site and will be for the next couple of years.  From the roof, we could see the theatre building now coming out of the ground, other parts of the site pictured below, and a wide swathe of North West London. Below we take a detailed look at the tall buildings on the horizon.

The music venue is substantial, holding c. 4000, with easy loading access immediately to the side of what will become the stage (left of photo). Of particular interest is the design and construction of the façade, to keep any noise emanating to a minimum, bearing in mind the existing residential buildings in Blythe road opposite. The capacity makes it twice the size of the O2 Empire, and comparable to the Apollo – though that’s usually seated these days – in the guise of the Hammersmith Odeon it took around 5000 standing.

Keeping to the theme of the entertainment and hospitality, the Emberton House theatre school foundations can be seen being built at the Western end of the former Maclise road car park, of which only the (listed) outside shell remains, plus the hotel foundations on the side nearest the railway. Operators for all venues are now established, so they will be able to open for business once construction is complete – phased from next year to early/mid 2025. Click on any of the images below for larger versions.

Olympia energy centre

Olympia March 2023 – The Sky Garden

Olympia March 2023 – West Hall music venue façade

Olympia March 2023 – inside the West Hall music venue

Olympia March 2023 – View from within the new office building on Hammersmith Road

Olympia March 2023 – behind the façade of the Emberton House school and hotel (formerly the multi storey car park)

Olympia March 2023 – behind the façade of the Emberton House school and hotel (formerly the multi storey car park)

Olympia March 2023 – View across the roof of the new West Hall music venue

Tall Buildings

66 Hammersmith Road – Big Yellow – 2022 proposal

We wrote about this site nearly five years ago, and in summary, our view then was that it was rather overbearing on the listed buildings opposite, and adjacent conservation areas. Since then, Olympia has come along and given us a whole new perspective on large redevelopments in the vicinity. You can see a CGI of their (under construction) theatre block in the foreground.

66 Hammersmith Road – earlier 2017 proposal

The 2017 plans will lapse in November, and though not being pursued, importantly were consented under 2017/04752/FUL a full two years after being lodged. This means that it’s (legally) significantly harder to roll back from such a substantial scale, and goes a long way to explaining why the new proposal bears more than a passing resemblance to the earlier one.

As an aside, we’d urge the planners and developers to spend a little more time meaningfully consulting earlier in the process with LBHF setting a high bar when considering such substantive impacts on the townscape.  Hammersmith Road, like the Town Centre, needs a planning brief so that buildings are not proposed willy-nilly without context. There are several 1980’s blocks along the road where Cadby Hall once stood, and unless forethought is applied, a mish-mash of undistinguished buildings may soon be proposed – notwithstanding the present object – to replace the existing ageing and undistinguished mish-mash. Despite boilerplate sustainability statements, such substantial concrete-and-steel proposals are unlikely to feature as highlights on the council’s Climate Emergency agenda, or tick the boxes of the Architects’ Journal RetroFirst campaign, already in its fourth year. We’re again being “consulted” moments before the public, which begins to look like consultation lip-service, and means that in effect little change can be made.

Architecturally, the expressed external structure introduces an inappropriate visual complexity which at the same time creates a perception of additional bulk at roof level, with an unnecessarily prominent parapet in the sky silhouette.

Close by in the next block is the Grade 2 listed façade of Olympia, soon to be joined by dominant neighbours – the jazzy new theatre on the Olympia west side shown above, and the rooftop hotel on the east side.  The busyness of the proposed façade of No. 66 would add to this discord.  CGI images from a viewpoint west of No. 66, and incorporating Olympia G theatre and the retained Olympia façade, would be an instructive exercise in considering the contribution the proposals would bring to the setting of the listed building.

Some good news!

The proposed building is set back a little more than the 2017 version shown, and is not significantly larger. It’s not painted bright yellow, but the developers might like to consider just how far a little red goes.  The public realm is better served by the slightly improved landscaping, and the detailing of the building is better.  Access via Blyth Road is a little better than as currently via the end of Lyons Walk, which allows the latter to be better landscaped (by LDA design), and coordinated with Olympia adjacent. 

There is some community space, which, given the Lyons and LEO heritage, might best serve as a computer club or similar technology education facility, suitably themed, perhaps involving an association with local schools such as Avonmore primary?  The location around the LEO plaque itself is planned to be improved, or the plaque better sited – we’re in contact with the LEO Computers Society who are also being consulted.

We requested the developers look at the space around the bus stop adjacent, the pavement around which is currently very cramped, though changes in the cycle lane alongside, post-Olympia, may change all this.

A public consultation exhibition is being held on 5th October – details are in the diary – and there’s a consultation website with a few more images and details. Let us know what you think.

Olympia, November 2021.  Click for super-size panorama

Anyone living near Olympia will be all too aware of the scale of the building works going on. When we first looked at the plans in late 2017,  we couldn’t envisage the true scale of the project.  At that time, the visualisations showed mezzanine decks added to the halls to increase floor area, and the rest were just outlines.  We’re now told that the mezzanines are not going to be built as exhibitors have shown a preference for more open floor area.  There are, after all, existing galleries around the halls.

Recently, the developers Yoo Capital/Future Olympia have invited the public to visit and overlook the site via the roof, as we advertised in our diary, the featured tour being led by construction director Tony Palgrave.  From Hammersmith Road one can see the huge steel structure supporting the Art Deco frontage, but what’s not so obvious is the size of the hole behind it.  The original building as you can see is now gone, but it had limited value having been chopped about for decades as previous owners tried to make it relevant, even becoming the “UKAY Olympia” furniture shop in the 1980’s.  The concrete is being ground up and recycled for the new buildings, a modern way to reduce waste, but not perhaps as green as some might have it, due to limited re-use of the embodied carbon.

Olympia roof – music venue in distance

The music venue at the rear of the site (shown adjacent in the distance with white crane alongside) is now built to it’s final height and the foundations for the theatre in front if it are now being built (far right of the main panorama); this will be followed by the foundations for the offices that will appear behind and above the Deco frontage over the next year or two. The proposed phased opening will be in 2024-5.

Olympia model 2021

The model on display in the Pillar Hall where the tour started, which we first saw at our AGM in 2019, shows the scale of the development, with the theatre frontage onto Hammersmith Road to the left of the office block behind the Deco frontage. Committee members have been active in helping to improve the theatre frontage and public realm by meeting periodically with the developers over the last 2 or 3 years.

Olympia theatre – as submitted for planning

In April the Society joined an on-line consultation meeting when the Olympia development team presented their draft proposals due to be submitted shortly to amend the original approved scheme.  We have been following their progress on the design of the theatre on the southwest corner of Olympia, and the scheme has greatly improved, now providing a lively and interesting façade to introduce Olympia on the Hammersmith Road frontage. Details of the submission should be available on the LBHF planning website shortly.

We are expecting further news about the Triangle development on Beadon Road, after the developer held an uninformative public exhibition in March to show a proposal for a combination of hotel and office uses in the new building.  

The huge Earls Court site is now in the hands of developers Delancey, who have invited the committee to an introductory presentation to take place in the near future.  This of course is likely to be on-line, given the circumstances, or much delayed.

2019: First Tom Ryland Award for Conservation – St. Augustine’s

Paintbox Studios and Coffeeology

Planters under flyover

Hammersmith Grove Parklets – East

Hammersmith Grove Parklets – West

St. Augustine’s interior

Plants not pollution – Hammersmith Flyover

We were pleased to announce our 2019 Awards at the AGM at Olympia on Wednesday 12th June, introduced by committee member Derrick Wright and presented by our President, Prof. Hans Haenlein. The large number of members present were provided excellent hospitality by Olympia in their Apex Room. Full details and a narrative are posted on our 2019 Awards page; the AGM photos and administrative documents are posted on our 2019 AGM page.

Summary

In our 30th year of Awards, we renamed our Conservation Award the Tom Ryland Award for Conservation in honour of our past Chairman. We were delighted to present it for the first time to St. Augustine’s Church in Fulham Palace Road.

There were four Nancye Goulden Awards this year, in two distinct pairs, all are projects which have made positive contributions to the Hammersmith streetscape.

The first two are King Street shop fronts: Paintbox Studios and Coffeeology. The other two awards recognise another type of improvement to the streetscape in the form of the Hammersmith Grove Parklets and The Planting under the Flyover.  The wooden spoon went to phase 1 of Sovereign Court.

We were also given a detailed presentation by SSPARC architects covering the history of Olympia and the extensive redevelopment plans, followed by an update from RSHP architects covering the Town Hall redevelopment plans. In a Q&A session, Councillor Wesley Harcourt kindly gave us an impromptu update on the Hammersmith Bridge situation.

Click on the newsletter image to open the pdf 

The Special 20-page Anniversary Newsletter has been published, celebrating 30 years of Hammersmith Society Awards. Printed copies are being distributed to subscribing members.

Olympia – View up North End road

Olympia – View from rail bridge

Olympia Way – New entrance

Olympia – Hotel

Olympia Way

Olympia 1930 frontage & hotel

Olympia – View of theatre

(Click on images for full-sized versions, then scroll through the set)

The big and complex application for redevelopment of the 14 acre site, which includes a cluster of Listed Buildings, was approved by the Council’s Planning Committee on 30 January, having been been given a very speedy journey through the planning process.

In our view it was not fully ready to be approved, and we had hoped to gain some modifications on height and architectural detail. There are also serious concerns about how the local area will cope with the numbers of additional workers and visitors to the exhibition halls and performance spaces, while TfL has stated that there is no prospect of extending regular District Line service to Kensington Olympia station in the immediate future, and adjacent bus routes have been recently curtailed.

In our comments we stated that the new development would breathe new life into a very special part of Hammersmith. But the proposed theatre block on Hammersmith Road, the height of the central office building rising above the original Olympia buildings, and the Thomas Heatherwick – designed hotel extension on the south-east corner, which will date very quickly, should have been given more time and thought to get right.