Nomination for a Wooden Spoon, 2025.

The Hammersmith Belle

The former Hampshire Hog / Hampshire has struggled in recent years, changing hands, names and formats several times, including in the midst of the pandemic in 2020. It used to have a restrained image commensurate with its elegant 1883 Victorian architecture – see below.

In its most recent incarnation it has joined the Belle pubs and restaurants group as the Hammersmith Belle, and taken on their standard sports bar brand appearance with fake LED-lit mini-trees outside, described in the nomination as having the appearance of a ‘Bulgarian Black Sea beach resort’ (who knew? – Ed).

This fits with an increasing trend for pandemic-inspired pavement encroachments, in a way that can erode the character of a city – building by building – and in the same way that the Uxbridge Road petitioners have mentioned. These do actually require planning consent, and should be the subject of enforcement. In this case, as many, no consent exists.

While it’s good to see this large longstanding establishment being reinvigorated – and in its original function – despite the 4.6 Google review ratings, the unsympathetic paint scheme, the brand’s generic plastic trees, loud signage, and pavement encroachments don’t seem to do the streetscape or building justice. Rather than help make the case for a vibrant sports bar, the additions seem to detract from an otherwise valiant effort to improve the frontage with its many thriving window boxes, and planting in the garish containers next to the trees, which unlike them, is actually real.

For reference, the appearance is shown below – from 2016:

The Hampshire Hog, 2016 [photo: Edward Hands / Wikipedia]