This site (between Hammersmith Library and the Broadway) is a 1960s office building, and developers are proposing to re-clad it and remodel the interior as a Premier Inn hotel. Members of the Committee attended an exhibition of plans. 

The scheme does not involve redevelopment from the ground up so offers limited scope for a major improvement to the street scene, however we consider that the proposals are particularly bland and an opportunity has been missed to make a positive contribution to Shepherds Bush Road. We will be asking for improvements to the design.  The developer’s illustration is shown above.