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This site (between Hammersmith Library and the Broadway) is a 1960s office building, and developers are proposing to re-clad it and remodel the interior as a Premier Inn hotel. Members of the Committee attended an exhibition of plans.
The scheme does not involve redevelopment from the ground up so offers limited scope for a major improvement to the street scene, however we consider that the proposals are particularly bland and an opportunity has been missed to make a positive contribution to Shepherds Bush Road. We will be asking for improvements to the design. The developer’s illustration is shown above.
Andy von Bradsky, Head of Architecture – MHCLG
Alice Lester, Operational Director – Regeneration, Growth and Employment, LB Brent
Esther Kurland, Director – Urban Design London
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